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JOE 90 SWEET CIGARETTES Manufactured by the Primrose Confectionery Company Ltd. in Slough (close to the Century 21 studios). Each pack came with a cut-out W.I.N. badge on the back, and a collectors card inside along with the nicotine-free sugary goodies. The complete set was comprised of 50 cards, each one 2 1/2" x 1 3/8" (64mm x 34mm), and were all sourced from photographs. On the back was a brief description of the image, and instructions on how to send away for a "Super Joe 90 Picture Card Album" to keep the cards in. |
The cards were later re-issued on much thinner
stock (more like paper really - about half as thick as the first issue),
and with the picture card album offer omitted.
Made and Printed in England. |
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The Picture Card Album followed a similar design
to the sweet cigarette packet. It had twenty pages and measured 8 3/16"
by 3 5/16", with room for three cards per page (two on the last page). The album was only available in the UK via mail order and cost 1/3d. |