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These items were originally produced by ITC
for potential buyers of the series or merchandise licensees, in order to spark
their interest and give them a general idea of the show and its background.
The brochure and booklet are also (oddly)
some of the very few items from the 1960s with the correct series logo on them.
Perhaps if the merchandising sheet had used it, we would have seen toys and
books using the 3D-looking Joe 90 title as seen on screen, instead of the
rather 2D version they ended up with.
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ITC PROMOTIONAL BROCHURE
Contains a brief description of the
series, and several B/W shots from the show. Click
here for a close-up look at the inside.
Colour, 12 1/4" x 8 1/4" folded. |
ITC PROMOTIONAL BOOKLET
"The world's most special
agent is a boy of nine."
Contains a description of the series, the
characters & voice artistes, and eight pages on "The Magical Worlds of
Supermarionation". Click here to read the
text.
Colour front cover, 10 1/4" x 8 1/4", 16
pages. |
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ITC STORY INFORMATION BOOK
32 page book with a detailed synopsis of each episode, together with a much
shorter version written for use by newspapers and TV Times. Also lists the
directors and writers of the episodes - not always correctly. A few episode
titles are also not quite right, and some of these have continued to be
wrongly used in other episode guides.
Probably originally came in a glossy cover with a multicolour "computer
tape" design, as this is how the books for Captain Scarlet And The
Mysterons, The Secret Service
and UFO looked.
The synopses can be found in
The Episodes section of this web
site. |
MERCHANDISING SHEET
© 1968 ASSOCIATED TELEVISION (OVERSEAS) LTD.
"In his daydream every boy is JOE 90.
IN 1969 EVERY BOY WILL BE JOE 90."
Unfolds to 21 5/8" x 15 3/8", and
contains numerous colour pictures from the series, information on
characters, vehicles, Joe's case and his equipment.
Aimed specifically at potential
merchandisers, this even includes simple line drawing "plans" for the two
main vehicles. |
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PUBLICITY PHOTOGRAPHS
When Joe 90 was first transmitted,
sets of 8"x10" black & white stills were sent out to TV listings magazines
and newspapers, as well as individual television stations, so that they
could publicise their screening. Each was accompanied by a short typed
description on a piece of paper stuck to the back.
Some were generic, and some were episode
specific. A small selection of these stills can be seen by clicking
here. |
ITC ENTERTAINS THE WORLD
Produced around 1972, this catalogue
features all the ITC action shows from early efforts like The Adventures
Of Robin Hood & The Adventures Of Sir Lancelot, right through to
the 'classics' like Danger Man, The Saint, The Prisoner
and The Persuaders!
All of the Supermarionation series are
included as half-page entries, with English text on one side and Spanish on
the other. Click here to see the Joe 90
pages.
With thanks to Jaz Wiseman of
The Morning After. |
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Last modified
31 October 2005
 
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