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Last updated
9 April 2009

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The 1960s/1970s
Promotional

These items were originally produced by ITC for potential buyers of the series or merchandise licensees, in order to spark their interest and give them a general idea of the show and its background.

The brochure and booklet are also (oddly) some of the very few items from the 1960s with the correct series logo on them. Perhaps if the merchandising sheet had used it, we would have seen toys and books using the 3D-looking Joe 90 title as seen on screen, instead of the rather 2D version they ended up with.

ITC Promotional Brochure

ITC PROMOTIONAL BROCHURE

Contains a brief description of the series, and several B/W shots from the show. Click here for a close-up look at the inside.

Colour, 12 1/4" x 8 1/4" folded.

ITC PROMOTIONAL BOOKLET

"The world's most special agent is a boy of nine."

Contains a description of the series, the characters & voice artistes, and eight pages on "The Magical Worlds of Supermarionation". Click here to read the text.

Colour front cover, 10 1/4" x 8 1/4", 16 pages.

ITC Promotional Booklet

ITC Story Information Book

ITC STORY INFORMATION BOOK

32 page book with a detailed synopsis of each episode, together with a much shorter version written for use by newspapers and TV Times. Also lists the directors and writers of the episodes - not always correctly. A few episode titles are also not quite right, and some of these have continued to be wrongly used in other episode guides.

This originally came in a glossy cover with a multicolour "computer tape" design - this is also how the books for Captain Scarlet and The Mysterons, The Secret Service and UFO looked.

The synopses can be found in The Episodes section of this web site.

MERCHANDISING SHEET
© 1968 ASSOCIATED TELEVISION (OVERSEAS) LTD.

"In his daydream every boy is JOE 90.
IN 1969 EVERY BOY WILL BE JOE 90."

Unfolds to 21 5/8" x  15 3/8", and contains numerous colour pictures from the series, information on characters, vehicles, Joe's case and his equipment.

Aimed specifically at potential merchandisers, this even includes simple line drawing "plans" for the two main vehicles.

Merchandising Sheet

Publicity photograph 10/14 from the Joe 90 episode Business Holiday

PUBLICITY PHOTOGRAPHS

When Joe 90 was first transmitted, sets of 8"x10" black & white stills were sent out to TV listings magazines and newspapers, as well as individual television stations, so that they could publicise their screenings. Each was accompanied by a short typed description on a piece of paper stuck to the back.

Some were generic, and some were episode specific. A selection of these stills can be seen by clicking here.

ITC ENTERTAINS THE WORLD

Produced around 1972, this catalogue features all the ITC action shows from early efforts like The Adventures Of Robin Hood & The Adventures Of Sir Lancelot, right through to the 'classics' like Danger Man, The Saint, The Prisoner and The Persuaders!

All of the Supermarionation series are included as half-page entries, with English text on one side and Spanish on the other. Click here to see the Joe 90 pages.

With thanks to Jaz Wiseman of The Morning After.

ITC Entertains the World


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