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Last updated
9 April 2009

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The 1960s/1970s
Badges

Century 21 Joe 90 badge

JOE 90 BADGE
© 1968 Century 21 Merchandising Ltd., London, England.

A white plastic pin-on badge with two-colour globe motif and "WIN" & "MOST SPECIAL AGENT" in metallic red.

Originally came on a header card with five other badges. Click here to see how it appeared in the shops.

Measures 2½" x 1¾", 9d.
Made in Hong Kong.

DINKY W.I.N. BADGE

Came free with the "Sam's Car" (Dinky no. 108). A simplified version of Joe's W.I.N. "Most Special Agent" badge on a self-adhesive backing.

Dimensions 1 1/4" x 7/8" (32mm x 23mm) including surround.

Dinky W.I.N. badge

Pedigree W.I.N. badge

PEDIGREE W.I.N. BADGE
© 1968 ASSOCIATED TELEVISION (OVERSEAS) LTD.
a Pedigree product

Came with Pedigree's Joe 90 doll. A nice pin-on version of Joe's W.I.N. "Most Special Agent" badge (card with a clear plastic covering).

Dimensions 2 1/8" x 1½ " (54mm x 38mm).

KELLOGG'S SUGAR SMACKS GIVEAWAYS
© ATV (Overseas) Ltd. 1968.

A set of six badges, one free with every special pack of Kellogg's "Sugar Smacks" breakfast cereal.

To view the entire set, see the section on Kellogg's Sugar Smacks.

Diameter 1 3/16" (32mm).

Kellogg's Sugar Smacks badge - Joe 90

Joe 90 Birthday Badge - 9 Years Old
Joe 90 Birthday Badge - generic

BIRTHDAY CARD BADGES

Several different badges available with birthday cards from Hallmark - specific "age" badges and a generic "birthday" badge.

Diameter 1 3/16" (32mm).

JOE 90 BADGES
© 1968 A.T.V. (OVERSEAS) LTD.

Lone Star produced two badges, one featuring a slightly unusual rendition of the Joe 90 logo, the other with a large W.I.N. "Most Special Agent" motif taken from the artwork seen at the end of The Most Special Agent.

Originally these were packaged on a header card with six of each badge, which were then sold individually. Click here to see how this appeared in the shops.

Diameter 2 3/16" (56mm).

Lone Star Joe 90 badge "blue"
Lone Star Joe 90 badge "green"

Lyons Maid "Zoom" badge

LYONS MAID "ZOOM" BADGE

Lyons Maid had a long association with Gerry Anderson productions, with TV and cinema adverts featuring characters as far back as Fireball XL5 promoting their lollies. Joe 90 was no exception, and there was a specially shot advert for the "Zoom" lolly.

This badge was available free by sending away five tokens from the backs of "Zoom" wrappers.

Click here to see the advertisement and coupon that appeared in Joe 90 Top Secret comic.

Diameter 1 3/16" (32mm).


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